Transcript:
The “New” Way to Sell

Welcome to the Tax Sale Podcast, where tax sale investing is made easy. My name is Casey Denman, I’m a tax sale veteran, the leading tax sale expert, author of The Tax Sale Playbook, founder of The Tax Sale Academy and I’m your host right here on The Tax Sale Podcast.

Thank you so much for joining me on today’s podcast episode. This is a completely free podcast and is brought to you through and because of The Tax Sale Academy. If you’re looking to learn more about investing in tax defaulted real estate, just head to TaxSaleAcademy.com. Again that’s TaxSaleAcademy.com.

Today we’ll be talking about selling your tax sale investments. Specifically, we’ll talk about the new style of selling your tax sale investments. Now, understand that these are just ideas, strategies and suggestion that are working for me and many of my members – every investor is different and you should do what YOU are comfortable with.

When I first got into real estate, internet marketing didn’t exist. To market a property meant you’d throw a sign in the yard, you’d find local agents to discuss the property with, maybe have an open house or two and then if it was particularly hard to sell you’d advertise it in a magazine. Well, none of those options are the most cost efficient options any longer. In fact, although many people still utilize those methods, they are considered out dated by most.

In come internet marketing. It provides us the opportunity to put our property in front of millions and millions of potential buyers with just a few minutes of effort. And better yet, we can design our business around our lifestyle, and not the other way around. This will make more sense as I dive into it.

But picture this: You utilize the internet to begin marketing your properties. You market those properties similar to how a Realtor would. You take pictures, put together a great description and price your property – these are all skills you can learn if you don’t have them already. You can even get your property onto Zillow, for example. Hopefully you price your property competitively, which means you would have entered the investment at the correct price at the tax sale.

If you did a good job pricing your property, you will gain interest from multiple buyers and you’ll begin to receive calls and emails asking for additional information or to put a contract together. Eventually you close and move on to the next property. No signs, no showings, no headaches, just using the internet to sell your real estate.

Now, we can take this a number of steps farther. Let’s so that you’ve followed the suggestions I make to price your properties low, create attractive sales copy and then really market them like crazy. This will produce multiple interested buyers that you can then build a buyer’s list with. You do this by simply asking the people who inquire about your property if they’d be interested in other similar properties. If you advertised your property to the correct people and it’s priced well, then they’ll certainly agree. Overtime you can build a buyer’s database of thousands of people. Using this database you easily send an email out to your list, sell your property, go buy another and rinse and repeat. I’ve even been able to sell properties prior to leaving my seat at an auction.

If that’s too much work for you we can take it a step farther and remove virtually all communication if that’s what you desire – which, for some people dealing in large volumes, working a full time job or someone in a similar situation might be exactly what they’re looking for.

If you’re willing to put in the effort up front, you could create an entirely seamless hands off process. You’d simply buy properties, submit them to YOUR own website, where you can notify interested buyer from your list via email or perhaps email through an automated text message that new properties are available. They can click on the property, browse your photos, read through the facts you provide about the property and make payment or deposit directly to you on the website. Just like they’re buying something off of Amazon. From there, I’ve seen a number of things done – a virtual assistant might take over or you could even automate the contract process if you desire.

You could forward the file to a title company or close it yourself depending on your objectives. In the end, your marketing and selling efforts were mostly limited inputting the property onto your website.

The point is that there are a million and one ways to sell real estate. I’ve got a lot of very successful Realtors who are friends of mine who still put signs in the ground, hold open houses and do things the old fashion way. And while this will certainly work, you must understand that there are much more modern ways to market your properties that will result in a much more efficient use of your time and a much faster turnaround.

And not only that, it’ll allow you to operate your business according to your lifestyle. If you don’t want to speak to a a buyer, then don’t. If you don’t want to show a property, then don’t. If you want to buy and sell real estate at 2am, then be my guest. I’m a huge fan of building your business to operate the way that you desire it to so that you can life the lifestyle you want. Use the powerful of the internet and all of the resources at your disposal to create the business YOU want to create for you – whether that be old school or super modern. The options are there, but understand the new style of selling provides plenty of benefits!

Hopefully this episode has helped to provide some ideas on how you can market your properties the modern ways that will allow you to sell properties faster, more efficiently and ultimately make more money, while enjoying life as you do it.

If this episode has helped at all, please do us a huge favor and leave some positive feedback on whatever podcasting platform you’re listening to us on right now.

For more information on strategies for success as a tax sale investing just visit taxsaleacademy.com where we teach about all this and so much more inside the academy.

Thanks so much for taking the time to listen. We’ll see you next time, righ there on The Tax Sale Podcast. Take care, bye bye.